Many marketers are looking to invest on Tumblr to reach younger audiences. Here are all the numbers, stats, users of Tumblr:
blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth
What is Bitcoin and How it works is becoming a trending topic lately after seeing the whole banking crisis in western countries. Here is a great Infographic to understand how Bitcoin works and why is different from the traditional system.
The Infographic also shows key stats of Bitcoin.
Would you use Bitcoin?
Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. It’s the delivery model that has changed — mailboxes used to be chock full of ads of every type, from sales circulars to envelopes full of coupons, while newspapers and magazines consistently ran ads for consumer products, clothing, attorneys — you name it. That content is now delivered digitally via search engines, email, social networks, and corporate websites.
Content marketing is hot. The mantra today is that if you build it, they will come — create compelling content and customers will visit your website, buy your products, and help you rank higher in search engine results. The better your content, the more likely your audience is to share it on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest. All of these activities can help your product become part of your audience’s initial purchase considerations. Some facts:
Your content can take many forms, including:
The goal is to attract and retain customers, and help ensure that not only will they purchase more of your products and services — they will also become brand evangelists.
Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.
By admin on julio 2, 2013
Here are the top benefits that companies are seeing from social media marketing:
89% of respondents said that social media marketing has generated more business exposure
64% saw lead generation increase by using social media 6 hours or less per day
69% of marketers use social media to gather marketplace intelligence
62% of marketers using social media for 2+ years reported a rise in search engine rankings
62% of businesses with 10 employees or less reported that social media has reduced marketing expenses
It seems we finally got a right way to measure influence. These are good news!
As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think it’s a great way to measure it. I would add some more elements like for example Antiquity and Industry. Antiquity because the older you’ve been publishing the more likely you are to be influent because you got many back-links and you are kind of a reference for the new comers (Obviously if you did well). Industry / Narrative , it’s another factor. I mean, there are industries more likely to spread than others (Celebrities VS History).
So basically, using this model, Traackr has developed this cool Infographic and a corresponding research. I do really like the fact that we can tailor our influencer strategy depending on the goal we are trying to achieve. For instance, if our goal is to increase awareness we definitely will go with a mix of celebrities, connectors, activists and probably journalists.
Hope you find it this interesting!
I think many people knows about it but both agencies and marketers seem to agree on keep it hiden.
As part of this study, beginning in May 2012, Barracuda’s team set up three Twitter accounts and purchased between 20,000 and 70,000 Twitter followers for each of them from eBay and another website searched from Google. After collecting these followers’ profiles via Twitter API, as well as additional information from eBay sellers and Google search results, we found many interesting highlights of this business, summarized as follows into 3 categories:
Dealers (those users who create fake accounts and sell followings)
Abusers (those users who bought followers (most of which are fake) in order to look more popular or to use the accounts for selling ads)
Fake Accounts (created by dealers for selling followings or tweets business)
Several quick conclusions about these statistics:
- Dealers are controlling the following speed and total following number of these fake accounts to avoid being suspended by Twitter. Dealers built various business services from the controlled accounts, as every cent is still money, e.g., selling 2000 re-tweets for $5 at here.
- Half of the abusers have 4,000-26,000 followers, which makes them the most likely to be “cheating” group; and 3/4 of Abusers have set a URL in their profiles, meaning they might buy followers for website promotional purposes.
- Fake accounts normally follow a lot of people, but normally no bigger than 2001 followings, indicating Twitter may internally uses this number as a cutoff for abused account detection.
Still, these statistics of fake followers can be easily used for detection purposes. However, Dealers can apply obscure techniques to make them hard to detect, e.g., randomly following some famous and some average people, or posting tweets grabbed from the Twitter stream, etc. This is one reason that the prices of followers vary dramatically on eBay and other online websites, ranging from $2 to $55 per 1,000 followers. The higher the price is, the more real these followers look.
- On the other side, Abusers can try to avoid being caught as well, by buying followers multiple times from different services. For example, since March 2nd 2012, the world’s “Top One” security expert Gregory D. Evans (@GregoryDEvans) seemed to be purchasing 4 times to gain at least 50,000 new followers from several resources, which we do not know. But, by running an overlapping check between his followers and our purchased followers, we found 470 fake accounts shown in both list. Bingo! That is also the **magic** number used in our study to detect all other Abusers.