PASIÓN POR EL MARKETING

Another interesting Infographic with updated numbers for Facebook (2013) Source: Great Business Schools

It seems we finally got a right way to measure influence. These are good news!

As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think it’s a great way to measure it. I would add some more elements like for example Antiquity and Industry. Antiquity because the older you’ve been publishing the more likely you are to be influent because you got many back-links and you are kind of a reference for the new comers (Obviously if you did well). Industry / Narrative , it’s another factor. I mean, there are industries more likely to spread than others (Celebrities VS History).

So basically, using this model, Traackr has developed this cool Infographic and a corresponding research. I do really like the fact that we can tailor our influencer strategy depending on the goal we are trying to achieve. For instance, if our goal is to increase awareness we definitely will go with a mix of celebrities, connectors, activists and probably journalists.

Types of influencers

Hope you find it this interesting!

How many fake accounts there are on Facebook and Why there are so many has been buzzing around laterly. The answer? An image is 1000 words worth [HUMOR]

Pinterest has been one the top Buzz words this year, however I’m totally convinced about its capacity to deliver as a powerful marketing tool.

This infographics shows cool data and argument to believe on its potential.

Pinterest ecommerce Infographic

I was pretty impressed with the high number of imitators or similar platforms.

I kind of like this Infographic to explain how a brand is all about a group of parts moving all together and how each one plays a different but essential role.

I think many people knows about it but both agencies and marketers seem to agree on keep it hiden.

The Underground Economy of Buying Twitter Followers

The Study

As part of this study, beginning in May 2012, Barracuda’s team set up three Twitter accounts and purchased between 20,000 and 70,000 Twitter followers for each of them from eBay and another website searched from Google. After collecting these followers’ profiles via Twitter API, as well as additional information from eBay sellers and Google search results, we found many interesting highlights of this business, summarized as follows into 3 categories:

Dealers (those users who create fake accounts and sell followings)
Abusers (those users who bought followers (most of which are fake) in order to look more popular or to use the accounts for selling ads)
Fake Accounts (created by dealers for selling followings or tweets business)

Several quick conclusions about these statistics:

- Dealers are controlling the following speed and total following number of these fake accounts to avoid being suspended by Twitter. Dealers built various business services from the controlled accounts, as every cent is still money, e.g., selling 2000 re-tweets for $5 at here.

- Half of the abusers have 4,000-26,000 followers, which makes them the most likely to be “cheating” group; and 3/4 of Abusers have set a URL in their profiles, meaning they might buy followers for website promotional purposes.

- Fake accounts normally follow a lot of people, but normally no bigger than 2001 followings, indicating Twitter may internally uses this number as a cutoff for abused account detection.
Still, these statistics of fake followers can be easily used for detection purposes. However, Dealers can apply obscure techniques to make them hard to detect, e.g., randomly following some famous and some average people, or posting tweets grabbed from the Twitter stream, etc. This is one reason that the prices of followers vary dramatically on eBay and other online websites, ranging from $2 to $55 per 1,000 followers. The higher the price is, the more real these followers look.

- On the other side, Abusers can try to avoid being caught as well, by buying followers multiple times from different services. For example, since March 2nd 2012, the world’s “Top One” security expert Gregory D. Evans (@GregoryDEvans) seemed to be purchasing 4 times to gain at least 50,000 new followers from several resources, which we do not know. But, by running an overlapping check between his followers and our purchased followers, we found 470 fake accounts shown in both list. Bingo! That is also the **magic** number used in our study to detect all other Abusers.

Source: Barracudaslabs

How To Optimize Your Tweets To Increase Engagement is one of the questions you might ask yourself to achieve your goals in socialmedia. Here below you will find a pretty cool Infographic about it.

A Twitter infographic by Fusework Studios

There are some points I would like to highlight:

How To Optimize Your Tweets To Increase Engagement

- Tweeting on Weekends works actually very well. I run a reserach for one of my clients I can tell you that I was impressed with the positive results.
- To be honest, I think getting into some conclusions for a time period as wide as 8AM – 7PM looks a bit “non representative” for me.
- Using Hashtags increases engagement.
- Care about the lenght of your tweets, this is Internet and even more social media. The shorter, the better
- Regarding the input of asking to be RT’d, I would say do it but don’t all the time. Don’t just include RT, but go for the entire word “RETWEET”

Please, feel free to share your thoughts,

How to create an infographic in few steps? Why do marketers use Infographics? What types of Infographics do exist? Why should we use Infographics for marketing? etc. These are some of the key questions that many marketers usually ask themselves about this over popular term.

Why marketers use infographics

This morning I’ve just founded this cool Infographic which will answer all your questions about this topic.

Why marketers use Infographic

If you are looking sites where you can publish your Infographics I would recommend this list.

Source: Infographiclabs

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic.

Best Time To Post on Facebook

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly:

Best Time To Tweet and Post on Facebook

Source: Rakacreative

How Are people Influenced online is one of the top questions many social media marketers are trying to find out. Under this purpose, I found this interesting infographic which takes us to 3 main points:

- The history of influence. Don’t underestimate the power of the traditional Tupper ware meetings

- The two thinking schools of Influence – Gladweel VS Matts – Uber Influencers VS Peer Influencers. I consider both are winners because the situation used to be lead by Top influencers (bloggers) and now thanks to the raise of social networks, it looks like more Peer to Peer influencers.

- Peer to Peer Recommendations as the most important channel to increase sales.

I would also like to highlight this great quote from Joe Tripodi, CMO at Coca Cola.

Advocay key for sales

SOCIAL influence marketing infographic

Please feel free to share your thoughts.

Source : CrowdTap