PASIÓN POR EL MARKETING

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Archive for the ‘ English ’ Category

Marketing: Art or Science?

By on septiembre 22, 2014

What type of marketer are you? Scientists or Artist?

Marketing Scientists vs Marketing Artists

Marketing Scientists vs Marketing Artists

I believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

Congrats Smart for creating this amazing piece that has already generated 5K + shares on Facebook and went Viral on Internet

For me, I think the idea of using normal people to do and record the movements in real time is without any doubt what brings the awesome to this campaign.

The dancing light

The dancing light

Pretty interesting and alternative approach of what’s going on in social media lately.

Always a pleasure to read these ppts Greg

As you might know, I’m a big fan of football. I love watching football / soccer but also playing it

A good friend of mine has passed me this new app called “FutBoard” which’s goal is to make easier and more efficient the life of amateur football players.

“Futboard’s mission is to bring amateur football players around the globe an easy-to-use app to track, share and organize their football life… For their whole life.”

Futboard

The target is clearly defined and I think it’s very smart because the audience is larger and more likely to find these app utile.

Football app

Also, I like the idea that you can connect it with wearable to track performance

Futball and wearables

Futball and wearables

And finally the video…

Voila, here is one of the most intriging questions every market has or has had in the past. Social networks are changing and evolving and seems that today each platform is compiting against each other. Here below are some tips to nail your posting frequency to get the best results in your social media strategy .

How often to post on Facebook, Twitter, Google+, LinkedIn and Pinterest

how often to post on social media, facebook, Twitter, etc

how often to post on social media, facebook, Twitter, etc

What do you think?

Uber, one of the most successful online businesses over the last decade has been copied and translated into many many other industries. Basically, Uber has broken the barriers between professionals and normal people and so far, it’s changed the taxi industry but also many more…

Uber similar businesses

Uber similar businesses

The Uberfication of Everything is here, and below you can see a really interesting list that compiles the most relevant Uber model aplied to different industries and areas.

The Uberfication of Everything: Directory / list

Source: DigitalIntelligenceToday.com

Drawing a customer journey, a marketing funnel, etc Are usual tasks markerters, we do everyday. However, I feel like many os us are still using the same paradigmas that the Gurus of 60′ were using.

Surfing my favourite blogs I found this great presentation by Dave Fleet which shows how the traditional funnel is dead and how it expands again right after the purchase happens.

social media funnel

social media for loyalty

…. BARILLA with BIENTORNATI A CASA!

I saw thousands of memes and Real Time Marketing campaigns, some good, some not that great and I can tell you this one below is my favourite by far…

Best suarez meme

Best suarez meme

Why this is the best Suarez’s bite Real Time Marketing campaign?

- It’s very italian as the brand is… Barilla represents the mass market of Italian pasta
- It uses 11 macarroni = 11 players and one has been bitten. Guess who? :-) Chiellini!
- The piece is totally on brand, it feels like any other Barilla advertisement or social media post
- It has a # to guide the audience as that this is for Calcio (Football) fans

What do you think? What it’s your favourite Real Time Marketing piece about Suarez?

If you are looking for an speaker for Real Time Marketing, Ps let me know at conversemos (at) juanmarketing.com

What is Brand Utility is one of the top questions marketers are asking themselves over the last 2-3 years. Nowadays, brand must go beyond promotions and bring a real value to the consumer.

Here is a very USEFUL presentation about brand utility with very interesting examples. Enjoy it!

To finish my post I would like to bring closer this excelent campaign by Coca Cola which for me represent the essence of brand utility somehow. What do you think?

What Causes a Trend to Explode? How can we identify what’s next?

Experts say there are several factors that need to work together:

How to spot trends

1. Advocates: A well respected evangelist or promoter of the trend, such as a celebrity chef.

2. Validity: Trends that are supported by “credible” scientific fact (like gluten free) are more likely to catch on.

3. Buzz Appeal : The exoticness or uniqueness of the trend can help it spread, especially with social media effort behind it.

4. Economic conditions: One of the factors that has made Kale and other super vegetables popular has been the movement away from meat due to cost.

5. Larger social benefits: Consumers like ingredients that are healthy for
the planet as well as the body, which is part of the popularity of Quinoa, grown without pesticides.

6. Consumer boredom: Underpinning any trend is the natural curiosity and demand among consumers for things that are new and different. That’s why most trends are short term, running their course in 18 months.

(Food Business.net, March 2013)