Many marketers are looking to invest on Tumblr to reach younger audiences. Here are all the numbers, stats, users of Tumblr:
blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth
By Juanmarketing on febrero 11, 2014
Likes or Lies, Real or fake likes, clickfarms, etc. Watch this video and solve your doubts about what’s going on with Facebook ads…
Playing with your friends is the common denominator of social games however, those with more to offer beat the rest, and they emerge as the most popular. Below are popular social games and the reasons why gamers play them with addiction and gusto.
There’s no doubt that Candy Crush is the social game that tops 2013. To prove that it has taken the number spot in Facebook social game chart is the 36.9 million people that play it almost nonstop. Candy Crush’s yummy candies are its main attraction and the challenging levels that keep gamers taken up for a few minutes clearing cells and matching up three colorful candies. What makes it different from other match-three games is it’s element of strategy in reaching a specific high score and clearing the stage within a limited moves. Friends enjoy it by helping each other unlocking stages and giving out lives and extra moves and keeps everybody on the game. Candy Crush for once proves that having friends really saves the day.
Texas Holde’m Poker
Zynga’s Texas Hold’em Poker in Facebook is a consistent Facebook’s top ranking social game. While new online casinos are equally popular, gamers play this poker variation with friends to have fun and enjoy the excitement that a poker game brings without spending. Zynga considered its poker game app in facebook as the biggest and those who have big dreams of emerging as a champion play Facebook Texas Hold’em Poker as this game of poker allows them to hone their skills while enjoying it with friends wherever they are. Those with little interest in Poker get some inspirations and it’s a great help in moving to real poker sites.
This social game from Pretty Simple Games allows anybody to be a member of the police force solving criminal cases. It’s an invitation that hard to resists especially for players who want some pieces of excitement in solving brutal murder cases. What makes Criminal Case exciting is the leader board that allows friends to know who got the highest scores in finding the hidden objects. Showing off your custom-created avatar is another perk of playing of Criminal case.
Hit It Rich Casino Slot
Hit It Rich Casino Slot is another hit casino game from Zynga as Facebook users have ranked it among the top 5 social games in Facebook. People play this game to gain what playing slots on new online casinos offer but for free and for fun. The fun begins with the mythology-themed slots where friends can send gifts, take the challenges and get help to unlock new slots to play. Playing Hit It Rich Slots gets one to experience being a high roller casino player and that simply explain why slot lovers all over the world play it.
Social games have reached new heights as internet users choose to play them while passing off time and some are able to generate great attention to become among the top and most popular among the netizens.
By Juanmarketing on enero 23, 2014
Will Facebook lose 80% of it users by 2017? The answer is NO… It might happen later but in 2017, as predicted by researchers at Princeton University, it’s quite soon to be honest.
I’m sure everybody has heard about the news today and probably felt a bit scared. No worries, for me, the conclusion is based in an element which is not fully representative. Why? The research only looks at searches of Facebook on Google (What a irony ) as main element and doesn’t take into consideration the growing number of mobile users.
“The 870 million people using Facebook via their smartphones each month could explain the drop in Google searches — those looking to log on are no longer doing so by typing the word Facebook into Google.”
Facebook mobile users represent almost 60% worldwide and in some key markets it goes way beyond that.
For instance, in the US, Facebook revealed 78% Of US Users Are Mobile and in Asia numbers show a really optimistic future.
What are your thoughts? Will Facebook die soon or rather later?
Now that a New Year has started you might be looking for a good summary of 2013′s best social media and digital campaigns. Our friend Greg has launched his popular compilation and we are happy to share it!
Any campaign you would like to add in? I still think that there is no other like Oreo’s!
What is Bitcoin and How it works is becoming a trending topic lately after seeing the whole banking crisis in western countries. Here is a great Infographic to understand how Bitcoin works and why is different from the traditional system.
The Infographic also shows key stats of Bitcoin.
Would you use Bitcoin?
Real Time Marketing has finally become a reality and many brands are effectively investing on it as a key marketing tactic.
Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days.
Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics.
Eighty-three percent of marketers say they plan to begin to use, or to increase their use of, real-time data in marketing campaigns this year, according to Infogroup Targeting Solutions and Yesmail Interactive (pdf). The movement toward RTM is undeniable.
As a research analyst, I’m currently digging into this topic (expect a report on the subject in early December). We’ve identified five real-time marketing use case scenarios. All of them support varying business goals; all require real-time capabilities (the advantages and challenges of which our report will address); yet, all require a different balance of strategy, tactics and preparation.
The most reactive form of real-time marketing is responding in a legitimate, relevant manner to unanticipated breaking news. This is often the most spontaneous, challenging and difficult type of RTM that a brand can face.
Advance preparation is all but impossible, and very frequently, breaking news isn’t good news, so an acute degree of sensitivity is called for. The requirement is often not just getting a polished message out in a short period of time in reaction to a news event, but also following the arc of a story as it unfolds. “Real time” can last many hours, days, or even weeks or months.
Examples: The BP Gulf oil spill; airlines reacting to the Icelandic volcano eruption; Boston Marathon bombing, etc.
Product launches, corporate conferences, media and customer-facing events, offers, and sales all are breaking news events, but of a very different sort. While they unfold in real time, this type of RTM requires a high degree of anticipatory preparation in addition to on-the-spot reactive work.
Content strategy, pre-approvals, media and channel plans, hashtags, creative elements, editorial calendars, etc., can all be prepared and approved in advance. On-the-ground “street teams” are often needed, but the environment is more controlled and guardrails are in place.
Examples: Pepsi’s introduction of a skinny can during Fashion Week; American Express Small Business Saturday; Pizza Hut/Foursquare/Super Bowl check-in promo, etc.
Customers have come to expect brands to respond to their digital queries and complaints in near-real time, a reality that has compelled more than one enterprise to adopt RTM. Real-time marketing related to customer interactions requires a combination of both reactive and anticipatory work: triage, determining what types of messaging will be responded to and in which channels (public or private), empowering staff to address complaints, having a breaking news communications plan ready for crises, etc.
Examples: CRM, customer service, crisis management, handling complaints, community management, etc.
A growing number of organizations have become mature enough to prepare for real-time events in advance. By having business goals, strategies, teams, approvals, and content at the ready ahead of time, these businesses position themselves to make the most out of such opportunities. This “ducks in a row” approach is deployed by advertisers, sponsors, and consumer brands in advance of major events.
Examples: Oreo’s fully staffed Super Bowl “war room”; HBO preparing content for the Emmys that addressed all categories for which their programming was nominated so appropriate posts could be made for each win or lose scenario; Starbucks preparing assets for a warming beverage that’s deployed locally when snow falls, etc.
A relatively small area of RTM, but one that promises perhaps the most future growth in the sector, is location and object-based real-time marketing. This form of RTM is moving far beyond the trend of local food trucks and @ChicagoCabbie publicizing specials and current locations.
Increasingly sophisticated mobile devices such as iBeacon can target a consumer’s location down to the store-shelf level. And devices with sensors create dazzling possibilities for RTM to exist in truly real time and with uncanny relevancy (not to mention creepiness, if handled incorrectly).
Example: Waze/Taco Bell Location ads appear on drivers’ smartphones when they are near a restaurant, but only when they are stopped at a red light.
Real Time Marketing has been (finally) one of the big trends in 2013 and it’s here to stay for long.
I’ve seen thousands of Christmas greeting cards this year but none of them are different. That’s the reason why I’m happy to share this great one created by Delov Digital. It takes the greatest moment of 2013 and adds a new amazing twist! Welcome to “The epic Christmas split”
Merry Christmas and happy New Year 2014!
When it comes to promote beers, brands tend to invest in a great concept which will be able to connect with the audience. The main trick is to be surprising by identifying that strong insight that will fascinate your consumer and will make it worth sharing. I’d say the best beer commercials come from Argentina but there are some other countries that have created truly interesting work.
Estrella Damm (Spain, 2010)
Heineken (2009) – Walk in Fridge
Cristal Beer (Argentina, 2012) – Ligar en equipo / Team flirting
I hope you have enjoyed, there is a lot creativity invested here! Feel free to share yours!
Media is changing as well as consumers and everything. Perhaps and actually quite sad, marketers are the ones who haven’t yet changed and who continue ruining our shopping experiences by over-promising.
Gary Vaynerchuk explains all this very well in his new presentation.
What is your Storytelling strategy for 2014?